Corporate

Are you retaining your staff following maternity leave?

How long do new parents stay with you?

Nearly a third of all organisations do not know how long they retain women after returning from maternity leave.

Maternity Coaching focuses on the "here and now" challenges, rather than any causes of symptoms from the past and looks for ways to improve present situations to make progress in the future.

Who is it designed to help?

	Businesses and employers who wish to implement, effective, long term strategies for supporting and retaining their female staff following maternity leave and build a reputation as a company, for which parents want to work.
	Parents (fathers as well as mothers) to be, who are planning maternity leave and new parents who are already on maternity leave.
	New parents who have returned to work following maternity or paternity leave. Even with the best preparation, parenthood can raise unforeseen work and career challenges, when you're least expecting it.

How Will Maternity Coaching Benefit My Business?

	Maximising Staff Retention. According to the CIPD, one of the main reasons why people stay with a company, is because of its culture, often defined as 'the way we do things around here'.
	Minimising costs. The average cost of replacing an employee is between £8,000 and £12,000 (CIPD). Agencies typically charge between 15% and 30% of the first year's salary and additional costs include advertising, interviewing time and the average 3-6 months it takes to 'skill up' an employee This does not include the loss in real terms of a valuable member of the team.
	Increased loyalty. Providing specific support for returning parents in the short term transition stage, leads to long term commitment and loyalty from more confident, effective and focused parents, who have been able to develop their own work/life balance while being supported by their employer.
	Minimising Disruption. Almost two thirds of new mothers, are economically active within 9 months of childbirth. This together with the new legislation covering paternity leave (see 'why now?' below), means that almost every business and every employer, will at some stage be required to support a returning parent, following maternity or paternity leave.

'It has been said that 50% of the time people don't realise there is a problem, 30% of the time, they realise there is a problem and don't know how to solve it and 20% of the time, they realise there is a problem and don't want to solve it.'

	Raised levels of awareness, brought about by 1:1 coaching provides a focused use of company resources
	Sustainable change, where change is most needed. Maternity coaching offers short term support to enable each parent to create their own long term strategies.
	Maternity Coaching offers an opportunity for Businesses to be one step ahead, by responding positively to new & pending family friendly legislation.

How will Coaching Benefit My Employees?

Coaching treats each client as an individual and the benefits include:

Improved Performance
Sustained motivation
Ability to solve problems creatively
Enhanced levels of confidence, clarity and focus
Objective feedback
Long & short term coping strategies
Reduced levels of uncertainty
Sustainable change

Why Now?

	There have been several recent changes in parental statutory rights.
	The new regulations which aim to make it easier for new parents to continue working could do just the opposite....
	Returning to work after a year is a very different prospect from returning after six months ....employers will need to put a lot more effort into managing maternity leave to make it work positively and productively.
	With appropriate short term support, new parents can learn to be even more effective, focused and more confident than before parenthood. They can create their own work/life balance and develop a higher degree of commitment and loyalty towards employers who support them through a challenging time.